Tag Archives: instagram

Vine vs Instagram

There is no doubt that video platforms are becoming increasingly popular in the social media landscape.

Learning about the future of video in social media marketing is extremely important, especially when considering the following statistics:

  • 2/3 of the world’s mobile data traffic will be video by 2017 (Neomobile)
  • Five tweets per second contain a Vine link (7th Chamber)
  • Since the launch of Instagram video, there has been a 37 percent increase in Instagram shares on Twitter (Buzzfork)
  • Instagram videos are creating two-times more engagement than Instagram photos (Simply Measured)

While Vine was the first video platform to boom, Instagram launched their own video capabilities just a few months after Vine came to market. Not only did Instagram’s launch of video functionality place them as a direct competitor to Vine, but they one-upped Vine by introducing 15 second video, compared to Vine’s measly 6 seconds.

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To the surprise of many, Instagram hasn’t replaced Vine in the social media-sphere. In fact, Vine has only continued to grow despite the competition; Vine has gained 27 million users since Instagram integrated video in June 2013.

And while Instagram may have the power of numbers (130 million users compared to Vine’s 13 million users), Vine has the power of engagement. According to Luce Performance Group, from June 19 to July 19, Vine videos got .0206 percent average engagement rate and an average of 20 retweets, while Instagram videos got .0111percent average engagement rate and an average of 7 retweets.

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Although Instagram and Vine are comparable in many ways (how to shoot video, the ability to add a text description using hashtags, and the ability to upload and share videos across multiple social media platforms), there are a number of differences between the two platforms:

Vine vs Instagram

Despite the fact that Instagram has more features than Vine, Vine doesn’t seem to be going anywhere. The social media platform has a niche audience and offers a number of unique features that Instagram doesn’t:

  • The ReVine feature: allows users to essentially “Retweet” videos which appear directly on their profile. This feature allows for videos to go viral much faster.
  • The Loop: this feature encourages users to get creative.
  • Shorter length: the 6 second length makes for efficient uploading and downloading, providing users with instant gratification.

Similarly, the more you play around with both Instagram and Vine, the easier it is to see the differences in functionality of each platform. Getting to know both platforms well makes it easier for you to choose the appropriate one based on your goal for creating the video in the first place.

For example, Vine is a great tool to use for the following:

  • Looped videos
  • How-to videos
  • Video teasers: feature a new product or show a snippet of an upcoming event. The six second length will keep viewers interested, making them eager to learn more.
  • Creative videos: it seems as though Vine’s shorter video length produces more creativity because it forces users to be smarter about what they shoot. Vine is great for creating stop-motion animation.

Instagram is great to use for:

  • Promotional Campaigns & Commercial Style Videos: The extra nine seconds that Instagram provides (when compared to Vine) allows for much more “meat” in the message, making Instagram the better choice when you want to create a lengthier video which has a specific call to action.
  • Already created videos: Instagram lets you upload existing videos from your phone’s media library / camera roll, whereas Vine requires you to shoot the video directly in the app.

When it comes down to it, it’s really all about preference considering the fact that Vine and Instagram have a different appeal to users.

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Go cast your vote and comment below sharing your opinion on which video app you prefer and why.

Becoming a Local: Using Apps to Discover Your City

Once upon a time, if you were a new resident in a city and wanted to find out the best place to catch an off-Broadway show or grab a slice, you had limited options. You asked friends, family and neighbors. You looked in city guides. And then this amazing thing called the Internet happened, and all of a sudden, all of the information you needed was just a Google search away.

But search isn’t enough for us anymore. We want information from people we can trust, but we want it instantly. We don’t just want to experience our surroundings, we want to share them. And so, we’ve adapted to using the best city guide we can find: our smart phones.

I moved to Pittsburgh in Summer 2011. For a year, I lived with two roommates in a house in Shadyside before branching off on my own in Highland Park. While during my first year of living in Pittsburgh I focused on my career and trying not to get lost on one-way streets in my neighborhood, I now claim the city as my own and find myself wanting to explore its culture more.  My quest to become a real Pittsburgher has led me to tiny dive bars on Carson street, vegetable stands in the Strip District, yogurt shops in the North Hills and more. I’ve been checking things off of my list like lightning… all with the help of the iOS app store.

Pittsburgh art is highlighted on Penn Avenue during Unblurred.

On Friday night, I decided to go check out Unblurred for the first time and wanted to grab a bite first. Unblurred takes place on the first Friday of every month in the Penn Avenue Arts district and highlights local artists throughout venues on Penn Avenue. Taking a liking to the reviews of Brillobox on Yelp, I searched for it on Facebook to see if any of my friends liked the page. The menu, Yelp reviews and seal of approval from my Facebook friends cemented my decision. And I’m not alone in using Yelp to review or learn more about a business. According to the site, they had more than 36 million reviews at the end of Q4 in 2012.

After dinner, we set off down Penn Avenue to check out eclectic works of sculptors, photographers, performers, painters and artists of various other mediums – all who call Pittsburgh home. It felt amazing to be walking the streets of such an amazing city, and I wanted to share what I was seeing with others. So I checked in on Facebook. I checked in on Foursquare. I tweeted about the art warehouse I ended up in, which I took photos of and uploaded to Instagram.

While I’m not sure if I chose Pittsburgh, or if Pittsburgh chose me, I’ve used Google Maps, Urbanspoon and other apps to make it feel less like I’m visiting and more like I live here. Part of the beauty of choosing a city to live in is sharing the intimate and amazing parts of it with the world. We no longer need to see a pristine shot from Mount Washington to want to explore the area. Instead, we’re drawn to the places in the photos our friends post online.

Features like the Facebook Graph Search have made falling love with the city even easier, as I can now search for friends who have been to all of the spots I’d like to check out and ask their opinions. Or, I can do a search for all of my friends who live in Pittsburgh and choose who I’d like to come along.

Just like those Pittsburghers before us, we experience the culture of our neighborhood by getting up and seeing all of the amazing parts on our own. We just simply have a GPS to get us there and 40 photo filters in order to share it with the world. We live in a beautiful city. It’s time we started using all of the tools we have in order to see it from a new perspective.

Which apps have helped you discover your favorite parts of your city?