Tag Archives: guidelines

How To Tweet

On Tuesday, I saw this tweet from Sam:

And I thought, “Tweeting about how to tweet is indeed a little pointless (good job there, Sam), but blogging about how to tweet isn’t!”  So I bring you Angelica’s Easy Steps for Tweeting, AKA: “How To Tweet”.
How To Tweet

  • Have something interesting to say.  Like I preached talked about in last week’s post, Social Media Needs To Be Social, you can’t just talk at people.  They’ll tune you out. Have something interesting to say and listen when others have something to say themselves.
  • Provide useful information.  I guess this is just another way of saying have something interesting to say.  If you have an event or a promotion coming up, the first place someone will turn to learn about it is through social media.  So tell your followers about it!  Give them pertinent information in a style that works for you.  Are you a restaurant with a new menu item or concept?  Tweet a teaser photo of the dish.  Are you a retailer?  Tell people about your new shipment of scarves and show them a few examples of how to wear them.  Bonus points if you include photos to enhance your message.
  • Take your followers behind the scenes.  We all know that one person who relentlessly tweets out every move they make.  True, it’s interesting to get a BTS look at your favorite brand; in turn, it’s fun to share with your customers what you’re up to, just don’t become overbearing.  This isn’t Facebook, so please don’t brag about your fantastic new car (okay, you can do it once).  Give your Twitter followers something with a little more meat (pictures of dinner are usually okay).
  • Reply, favorite, follow, and retweet often – and responsibly.  Again, this is a social medium; interact with your followers.  Reply to messages promptly.  Read your followers’ tweets and engage with them.  Favorite tweets that you find funny, interesting, or that you want to go back and reread and tweet about in the future.  Follow users whom you find interesting and also follow people who follow you, especially if they constantly interact with you.  Retweet what you think your followers would be interested in learning about.  Remain active throughout the day so that you stay visible in feeds – try to shoot for a handful of tweets a day so you don’t tip the scale of too much, but are still out there just enough.
  • Create lists.  This is especially helpful if you follow a lot of people and/or you tweet about different topics.  Organize lists by category, users, keywords, etc.  More on this next week!

So there you have it: some easy steps to follow that will show you how to tweet.  A tweet is a powerful tool if you know how to use it properly.  If you need help creating a strategy or using Twitter for social media marketing, just ask Sam!  He’s very active on the Twitter machine.  What do you think is the most important thing to keep in mind when you’re tweeting?

PS: You can follow Sam above or @theBrewRoom.  (#ShamelessPlug)

7 Things To Remember When Posting For Your Business

Inspired by a list published on AdAge.com by Simon Dumenco, “9 Media Things That Should Be Immediately Regulated,” I hereby give you my list of 7 Things That Should Be Regulated When Posting For Your Small Business (or any sized business for that matter) on social media accounts.  Posting for your business can be tricky to navigate at first, but it gets easier with practice (and remembering these reminders).  Please note: there is no particular order because these are all important.  Well, except for No. 1.  That’s pretty important.

7. Henceforth, your posts shall only contain one punctuation character in a row.  If you’re announcing specials, you’re understandably excited.  As they say, “Use your words;” so, use your words to show your excitement, not your punctuation.  Exception: ellipses…http://cdn.memegenerator.net/instances/250x250/37006275.jpg

6. Henceforth, you shall use effective descriptors.  As Stephen King says, “The road to hell is paved with adverbs.”  Please refrain from making a three-line chain of really awesome, super-great, exceptionally excellent words to get your message across.  Pick one that best describes what you want to say and use that (and only that) word.  Vary them between sentences if you just can’t play favorites and want to include them all.

5. Henceforth, you shall not ramble.  The ratio of number of characters per post to percent of increased engagement varies between Ragan, Short Stack, and Linchpin SEO infographics, but they agree that posts clocking in around 100-150 characters (3 lines of a Facebook update) see more interactions on Facebook.  Similarly, about 80-100 characters are ideal for a tweet.

4. Henceforth, you shall not post willy-nilly.  Everyone (yes, everyone) will tell you to make a schedule of posts and stick to it.  Users will know what to expect on each day, and you won’t realize it’s 3:30 on a Monday afternoon and you haven’t posted anything yet.

3. Henceforth, if you must automate posts, know who/what/where/when.  Remember those companies that forgot to “un-schedule” their posts when the tragedy in Boston occurred?  Make sure you know what’s going where and when.  Also, try your best to be available to make a quick change should something disastrous occur.

2. Henceforth, you shall not bombard the general public with updates.  Remember the schedule I spoke of earlier?  If you use it, you shouldn’t be guilty of this.  Nothing turns people off faster than overloading them with too much content too quickly.

1. Henceforth, you shall be interested in others instead of trying to get them interested in you.  As the owner of the YaJagoff blog will tell you, you can get more people interested in you by showing interest in them.  Think about the last time you were at a networking event and someone was insistent upon forcing their accomplishments on you faster than you could suck down your watery, one-drink-ticket-per-person drink.  Don’t be that person online.