Site Health and SEO: Use Google Webmaster Tools

by | Nov 27, 2012

Just a quick bit of advice today.

As most SEO’s know, your site’s “health” is an important piece of the puzzle when it comes to search engine optimization. There are many aspects of your site’s health that can affect your natural search engine rankings:
Crawl Errors in Google Webmaster Tools

  • Broken Links
  • Duplicate Titles
  • Duplicate Descriptions
  • Duplicate Content
  • Slow Loading Times
  • Out of Date Sitemaps
  • and many more

Well, how do I know if I have errors on my site?

Lucky for us, there’s a great, free tool out there! Google Webmaster Tools has a bunch of free features that can tell you what’s wrong with your site. It’s pretty easy to set up, and once it’s up and running, you’ll get all sorts of useful information about your site. There is a special section under your site’s profile within the Tool called “Health”. How convenient!

You can also link Google Webmaster Tools with your Google Analytics account so that you can see Links to your site, your Sitelinks, and even what Search Queries have triggered your site in the results. Cool stuff.

Let us know if you’re using Google Webmaster Tools, or if you’d like our help getting it set up.

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