Search Engine Optimization (SEO) and Paid Search Marketing
You have probably heard the term SEO thrown around a lot online and in the coffee shops. You have also probably received some really weird email messages from far away lands telling you that they can guarantee you the top search result on Google. Well what does SEO mean and how does SEO work?
SEO (Search Engine Optimization)
First, SEO stands for Search Engine Optimization. OK, well, what does that mean? SEO is an ongoing process and an effort to make your website more visible and relevant to searches that people are performing through search engines (like Google, Yahoo, Bing, even YouTube) and have your pages show up more often (and at the top) when people search for the services or goods that you offer.
It is often a piece of the bigger effort of Search Engine Marketing (SEM) – which can include efforts like paid search, linking strategies, content development and more.
The goals is to get your website, and everywhere your company appears online to dominate the search results that people see when they search for you and your services or products.
What’s that? How do we do that? We were hoping you would ask that…
Ready to talk SEO?
We do a complete and thorough analysis of your website as it stands today. We then will sit down with you and explain everything we found, what it means, how to fix it, and work with you to figure out where you should get started.
Based on how your audit looks, we will get to work on fixing your site. We will go after the big, ugly issues first. Then we work with you on a priority list of items to tackle next.
Monitoring & Reporting
We don’t just push a bunch of buttons and walk away. Let’s find out if our SEO efforts are paying off. We look at your analytics and see if the numbers are moving in the right direction and come up with a strategy and plan for moving forward.
Our SEO Process
Here is our proven approach to help ensure the best possible results in any search engine optimization campaign.
So what do we actually do to optimize your site?
It’s not magic. It’s not a huge secret. But, it’s also not easy, and it doesn’t happen overnight. We have done a lot of research and have worked on a lot of sites across a lot of different industries. B2B? Yep. B2C? Yeah, that too. Here are some of the things that you can expect us to do on most SEO campaigns. We are constantly paying attention to SEO industry best practices and coming up with new ways to apply learning and techniques for our clients. We also look at off-page factors for your business as well. A well-SEO-optimized website is hugely important, but there are other sites, online profiles, etc that can show up in search results as well. It really comes down to doing the right thing for each individual client. There is no single blueprint that works for every SEO project. We will figure out what the best strategy is for your business, then work with you to get that strategy in place, and working.
Some of the fun things we do to search engine optimize your website:
- SEO Competitive Analysis
- On-Page SEO Analysis And Recommendations
- Social Media Marketing Strategy
- Extensive Keyword Research
- Brand Mention Monitoring
- Website Health Monitoring
- Link Building/Outreach
- Custom Optimized Content Creation
but wait, there’s more…
- SEO link Analysis And linking Strategy
- Quality Local Directory Listing Optimization and Management
- Content & Site Structure Recommendations
- Updates Based On Search Engine Algorithm Changes
- Paid Search Marketing Campaigns (Google Adwords)
Paid Search (Google AdWords)
We find that a smart, well-thought-out and planned paid search campaign can supplement just about any SEO strategy. We don’t discourage our clients from taking this approach when it comes to getting yourself to the top of the list, immediately. When done correctly, you can effectively get your message in front of Google searches. We are a Google Certified Partner when it comes to AdWords, and we are happy to talk with you about the possibilities of adding an AdWords Campaign to your search marketing strategy.
Ready to talk SEO?