SEO.

Simplified.

We believe:

SEO does not need to be complicated.

SEO does not need to be confusing.

SEO does not need to be some mystical process.

This is why we have created a straightforward plan and process that is proven to work.

Our (proven) SEO Process

Step 1
U
Step 1

SEO Audit

We do a complete and thorough analysis of your website as it stands today, in Google’s eyes, as well as with our trained eyes that have done this a ton of times. We then will sit down with you and explain everything we found, what it means, how to fix it, and work with you to figure out where you should get started.

Step 2
Step 2

Site Cleanup

Based on the results from the SEO Audit, we begin the work to clean up all of the major issues that are holding your website back from bringing you more website visitors, and more potential customers.

Step 3
g
Step 3

Enhancement

Once a lot of the issues area cleaned up, we then move into the phase where we work to really improve the content that you have have on your website. We look for opportunities to make your content more meaningful and easy for the user as well as Google to understand. The less we make Google guess, the better off we’ll be.

Step 4
i
Step 4

More of the Good Stuff

Since SEO is not a one-time flick of a switch on your site to grow your organic search performance, we look for ways to add more of the content that Google wants to see on your site, while also providing value to your website users. We don’t just create a bunch of generic content. It has to be good, and it has to have a purpose.

What Else is Happening?

During this entire process, we are continuously monitoring your site for ways to make improvements, signs of improvements, keyword research, competitor research, strategic ideas, inbound link health and opportunities, organic search performance and lots more.

Oh, and to prove it, we will send you regular reports that show your site’s progress. We love to optimize websites, and we want you to be excited about the progress being made.

What our clients are saying…

Sam Insalaco and the crew at theBREWROOM are terrific to work with. I first met Sam when he attended several of my Creative Thinking workshops at D!G at the Innovation Center on the Buffalo Niagara Medical Campus. We got to talking and I discovered that Sam’s business was SEO management and website development. As we talked further I realized that Sam and I have similar values, we both value life-long learning and we don’t take ourselves too seriously. Sam is great to work with and, unlike other SEO folks or web designers, Sam will actually meet with you in person. In addition to Sam doing my website, I have had him design two other websites for my friends. I am now working with Sam on two more sites for another friend. I have also hired Sam to do my ongoing SEO work. I don't make a move on social media or on my website without Sam. Sam is great. He is thorough and terrific to work with. Hire him.
Dr. Roger Firestien
Sam Insalaco and the crew at theBREWROOM are terrific to work with. I first met Sam when he attended several of my Creative Thinking workshops at D!G at the Innovation Center on the Buffalo Niagara Medical Campus. We got to talking and I discovered that Sam’s business was SEO management and website development. As we talked further I realized that Sam and I have similar values, we both value life-long learning and we don’t take ourselves too seriously. Sam is great to work with and, unlike other SEO folks or web designers, Sam will actually meet with you in person. In addition to Sam doing my website, I have had him design two other websites for my friends. I am now working with Sam on two more sites for another friend. I have also hired Sam to do my ongoing SEO work. I don't make a move on social media or on my website without Sam. Sam is great. He is thorough and terrific to work with. Hire him.
Dr. Roger Firestien
Working with the BREWROOM was on of the best decisions that I have ever made! Sam is personable, skilled, willing to do whatever it takes, helpful, and has continually offered suggestions to help improve every aspect of what we were working on. He completely designed a website for me at a reasonable rate, handles SEO and google ad words. A pro!
Laurie G.
Working with the BREWROOM was on of the best decisions that I have ever made! Sam is personable, skilled, willing to do whatever it takes, helpful, and has continually offered suggestions to help improve every aspect of what we were working on. He completely designed a website for me at a reasonable rate, handles SEO and google ad words. A pro!
Laurie G.
Sam at theBREWROOM has been great from day one. He's knowledgeable in all things SEO-related and takes the time to explain what he's doing and why he's doing it. Within our first month of contracting theBREWROOM, Sam was able to identify and fix hundreds of errors with our website to bring our site health up by more than 35%. Over the past year, we've seen significant increases in our search engine rankings and website traffic. Sam has been an asset to the team, and I would highly recommend theBREWROOM to anyone looking for the help of a true SEO specialist.
Sarah O.
Sam at theBREWROOM has been great from day one. He's knowledgeable in all things SEO-related and takes the time to explain what he's doing and why he's doing it. Within our first month of contracting theBREWROOM, Sam was able to identify and fix hundreds of errors with our website to bring our site health up by more than 35%. Over the past year, we've seen significant increases in our search engine rankings and website traffic. Sam has been an asset to the team, and I would highly recommend theBREWROOM to anyone looking for the help of a true SEO specialist.
Sarah O.
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Want to know more about Search Engine Optimization (SEO)?

You have probably heard the term SEO thrown around a lot online and in the coffee shops. You have also probably received some really weird email messages from far away lands telling you that they can guarantee you the top search result on Google.

What is SEO (Search Engine Optimization)?

First, SEO stands for Search Engine Optimization. OK, great, now what does that mean? SEO is an ongoing process and effort to make your website more visible and relevant to searches that people are performing through search engines (like Google, Yahoo, Bing, even YouTube). These search engines then determine whether or not your pages show up when people search for the services or goods that you offer.

SEO is often a piece of the bigger effort of Search Engine Marketing (SEM) – which can include efforts like paid search, linking strategies, content development, and more.

The goal is to get your website (as well as other places your company appears online) to dominate page 1 of the search results that people see when they search for you and your services, products, or brand. 

Get a Free SEO Analysis

Want to know what’s wrong with your website? We can explain what is holding you back from ranking better on Google. Just fill out a few details and we’ll give you some details about what we see. Nobody has been doing this as long as us here in Buffalo. We are good at this stuff, and we are ready to help you.

Why is it important for businesses in Buffalo to work on SEO?

Because in today’s digital age, everyone Google’s you. You might not do it yourself, but then again, are you the target audience of your business? Everyone Google’s everything! If you don’t show up, or you don’t show up well, you’re not giving yourself an advantage. If your competitors are showing up first, then you are losing business to them.

How do we do that as Buffalo’s Leader in SEO?  We were hoping you would ask…

Step1: Website SEO Audit

We do a complete and thorough analysis of your website as it stands today, in Google’s eyes, as well as with our trained eyes that have done this a ton of times. We then will sit down with you and explain everything we found, what it means, how to fix it, and work with you to figure out where you should get started.

Step 2: Website Optimization Strategy and Implementation

Based on how your audit looks, we will get to work on fixing your site. We will go after the big, ugly issues first. Then we work with you on a priority list of items to tackle next.

Steps 3 – ∞: Performance Monitoring, Reporting, Ongoing Optimization

We don’t just push a bunch of buttons and walk away. Let’s find out if our SEO efforts are paying off. We look at your analytics and see if the numbers are moving in the right direction and come up with a strategy and plan for moving forward.

Ready to talk SEO/SEM?

How do we do that as Buffalo’s Leader in SEO? We were hoping you would ask…

Based on the simple process we outlined above, we will do some of the following work to properly optimize your website for long-term growth and strength.

So what do we actually do to optimize your site?

It’s not magic. It’s not a huge secret. But, it’s also not easy, and it doesn’t happen overnight. We have done a lot of research and have worked on a lot of sites across a lot of different industries. B2B? Yep. B2C? Yeah, that too. Here are some of the things that you can expect us to do on most SEO campaigns. We are constantly paying attention to SEO industry best practices and coming up with new ways to apply learning and techniques for our clients.

We also look at off-page factors for your business as well. A well-SEO-optimized website is hugely important, but there are other sites, online profiles, etc that can show up in search results as well. It really comes down to doing the right thing for each individual client.

There is no single blueprint that works for every SEO project. We will figure out what the best strategy is for your business, then work with you to get that strategy in place, and working.

Local businesses are different than national, or international businesses, so we don’t treat them the same way.

Basically, what we’re saying is, call us. Let’s talk about what you need and get it done.

Some of the SEO Services We Provide:

  • SEO Competitive Analysis
  • On-Page SEO Analysis And Recommendations
  • Social Media Marketing Strategy
  • Extensive Keyword Research
  • Brand Mention Monitoring
  • Website Health Monitoring
  • Custom Optimized Content Creation

but wait, there’s more…

  • SEO link Analysis And linking Strategy
  • Quality Local Directory Listing Optimization and Management
  • Content & Site Structure Recommendations
  • Updates Based On Search Engine Algorithm Changes
  • Paid Search Marketing Campaigns (Google Adwords)

The Latest on SEO…

FAQ Pages: Should you create one?

FAQ Pages: Should you create one?

Lately, I’ve been talking with a lot of clients about adding Frequently Asked Questions to their site in a few different ways. Here are lots of good examples!

read more

Paid Search Marketing
aka Google Ads

We find that a smart, well-thought-out and planned paid search campaign can supplement just about any SEO strategy. We don’t discourage our clients from taking this approach when it comes to getting yourself to the top of the list, immediately. When done correctly, you can effectively get your message in front of Google searches. We are a Google Certified Partner when it comes to Google Ads, and we are happy to talk with you about the possibilities of adding an Google Ads (Adwords) Campaign to your search marketing strategy.

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