So many times, I get asked questions about how we’re going to accomplish a specific tactic or task. So many times, that tactic or task does not have a business need or strategy behind it. Put the cart behind the horse and first figure out what you want to accomplish with your project. Then, figure out the best way to accomplish that, using the appropriate tactics and avenues that you have at your disposal. And if the appropriate avenue does not exist yet, then you have something to work on to better your online presence.