So the big news in the SEO world these days is Google’s decision to no longer supply keyword data from user searches that land on your site. This means that when someone searches using Google, and clicks on your link in the search results, Google will no longer pass the search terms to your site. So, you will NOT see that information in Google Analytics (GA). You will simply see (not provided) in your Organic Search data in GA. Not cool. Not cool at all.
Yes, this is going to be a big change. Yes, it’s kinda a big deal. Yes, it will change how internet marketers work towards improving and optimizing the pages of their sites. But, should we panic? Is there nothing that we can do?
Well, instead of my reinventing the wheel, I thought that I would share a great video that Rand from Moz.com created this week on the topic.
Let us know what you think of this major change in the comments below!