On Tuesday, I saw this tweet from Sam:

And I thought, “Tweeting about how to tweet is indeed a little pointless (good job there, Sam), but blogging about how to tweet isn’t!”  So I bring you Angelica’s Easy Steps for Tweeting, AKA: “How To Tweet”.
How To Tweet

  • Have something interesting to say.  Like I preached talked about in last week’s post, Social Media Needs To Be Social, you can’t just talk at people.  They’ll tune you out. Have something interesting to say and listen when others have something to say themselves.
  • Provide useful information.  I guess this is just another way of saying have something interesting to say.  If you have an event or a promotion coming up, the first place someone will turn to learn about it is through social media.  So tell your followers about it!  Give them pertinent information in a style that works for you.  Are you a restaurant with a new menu item or concept?  Tweet a teaser photo of the dish.  Are you a retailer?  Tell people about your new shipment of scarves and show them a few examples of how to wear them.  Bonus points if you include photos to enhance your message.
  • Take your followers behind the scenes.  We all know that one person who relentlessly tweets out every move they make.  True, it’s interesting to get a BTS look at your favorite brand; in turn, it’s fun to share with your customers what you’re up to, just don’t become overbearing.  This isn’t Facebook, so please don’t brag about your fantastic new car (okay, you can do it once).  Give your Twitter followers something with a little more meat (pictures of dinner are usually okay).
  • Reply, favorite, follow, and retweet often – and responsibly.  Again, this is a social medium; interact with your followers.  Reply to messages promptly.  Read your followers’ tweets and engage with them.  Favorite tweets that you find funny, interesting, or that you want to go back and reread and tweet about in the future.  Follow users whom you find interesting and also follow people who follow you, especially if they constantly interact with you.  Retweet what you think your followers would be interested in learning about.  Remain active throughout the day so that you stay visible in feeds – try to shoot for a handful of tweets a day so you don’t tip the scale of too much, but are still out there just enough.
  • Create lists.  This is especially helpful if you follow a lot of people and/or you tweet about different topics.  Organize lists by category, users, keywords, etc.  More on this next week!

So there you have it: some easy steps to follow that will show you how to tweet.  A tweet is a powerful tool if you know how to use it properly.  If you need help creating a strategy or using Twitter for social media marketing, just ask Sam!  He’s very active on the Twitter machine.  What do you think is the most important thing to keep in mind when you’re tweeting?

PS: You can follow Sam above or @theBrewRoom.  (#ShamelessPlug)

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