Email Marketing Services
What is Email Marketing?
Seems like an easy one to answer, but the answer is actually different depending on the type of business you are, who you are talking to, and what your email marketing objectives are. For example, someone looking to grow their email subscribers list so that they can send them new content that they create is a lot different than an e-commerce website business that is looking to get people to buy their products, get existing customers to purchase more products, and get reviews on those products after someone has completed a purchase. But the great thing about email marketing is that it is highly effective for both cases and lots of cases in between.
Why is email marketing important?
Email marketing is still one of the top marketing channels in terms of return on investment. The average ROI through email marketing is $36 for every $1 spent. This means that for every dollar you spend on email marketing, you can expect to generate $36 in revenue. This is a very high ROI compared to other marketing channels.
These sources all report similar results, with the average ROI ranging from $36 to $42 for every $1 spent.
There are a number of factors that can affect the ROI of email marketing, including:
- The quality of your email list
- The relevance of your emails
- The timing of your emails
- The design of your emails
- The calls to action in your emails
- If you’re selling actual products online or not
By following best practices for email marketing and by working with someone that has done a lot of this, you can improve your chances of achieving a high ROI.
The return on investment (ROI) for email marketing can also vary depending on other factors such as industry, campaign strategy, audience, and overall effectiveness. While it is challenging to provide an exact figure as ROI can differ for each organization, email marketing has historically been a cost-effective marketing channel with a strong ROI.
However, it is important to note that individual results can vary. Factors such as the quality of your email list, the relevance of your content, the strength of your call-to-action, and the overall engagement of your audience can significantly impact the ROI of your email marketing campaigns. Additionally, industry benchmarks and performance metrics are subject to change over time as consumer behaviors and preferences evolve.
To maximize the ROI of your email marketing efforts, it is recommended to focus on strategies such as segmenting your audience, personalizing content, conducting A/B testing, optimizing your email design, and analyzing campaign metrics to make data-driven improvements. By continuously refining your approach and adapting to your audience’s needs, you can enhance the effectiveness and ROI of your email marketing campaigns.
And that’s just what we will help you to do.
Why Work With an Email Marketing Expert?
The importance of having a professional email marketing strategy
It all MUST start with a solid strategy. Email marketing is a powerful tool that can help businesses of all sizes reach their target audience, build relationships with customers, and drive sales. However, in order to be successful, it’s important to have a professional email marketing strategy in place. We can help you create that strategy, build it out in your email marketing platform, as well as help you measure your success.
Ways we can help with your email marketing:
- Analysis of current email marketing strategy
- Email marketing strategy
- Custom Email Template Design
- Email automation
- Campaign creation and management
- Audience organization
- Email marketing best practices
- Custom graphic creation
- Troubleshooting current issues
We are a Certified Mailchimp Partner
While there are many email marketing tools and platforms available, we have found that Mailchimp is a great option for most of our clients. We have found their commitment to creating and improving their product and their support to their customers to be unmatched. Mailchimp also provides a lot of useful data for making decisions about ways to improve your email marketing strategy and campaign, which makes us all better marketers.
Sam Insalaco, our founder is a member of the 2023 Mailchimp Customer Advisor Board. This means that he has active communication with direct access to the product development team at Mailchimp, and theBREWROOM has other resources available to help our customers get the most out of their plans and their email marketing efforts. The Mailchimp CAB is a small group of email marketers from all over the world. Being part of this group is a big deal, and Sam takes it very seriously.
Why Does Being a Mailchimp Partner Matter?
- Earning Mailchimp partner status is Mailchimp’s official stamp of approval, and becoming certified in Mailchimp means small businesses can rest easy knowing they’re in good hands with a professional who knows their stuff.
- A criterion for being accepted as a Mailchimp partner and maintaining partner status is ongoing certification courses to ensure advanced-level proficiency across the Mailchimp platform. This means that we are continuously staying up to date with the products and services within our disposal with Mailchimp as well as with email marketing as a whole.
- Mailchimp partners have access to premium support, which means faster support for you, too.
- As insiders, Mailchimp partners get a first look at upcoming product releases. Mailchimp partners may be offered a chance to participate in beta testing for new features and products, with early training opportunities. This means that you get to learn about those cool new things that are coming as well, and start adjusting or improving your marketing strategy accordingly.
- Being a part of this community of partners allows us to tap into a broader network of marketing experts to share information, collaborate, and grow our expertise—which benefits you as our client.
Top 7 Reasons To Hire Us for Your Email Marketing Efforts
Here are several compelling reasons why working with our email marketing experts can greatly benefit your business:
- Expertise and Experience: Our email marketing experts specialize in this field and possess certifications, in-depth knowledge, and experience in crafting effective email marketing campaigns. They stay up-to-date with the latest trends, best practices, and industry regulations, allowing them to develop strategies that yield the best results.
- Increased Deliverability and Open Rates: We understand the factors that affect deliverability and open rates. We can help you optimize your email content, subject lines, sender reputation, and timing to ensure that your emails reach the intended recipients and are more likely to be opened and engaged with.
- Targeted Audience Segmentation: We can assist you in segmenting your email list based on various criteria such as demographics, preferences, purchase history, and engagement levels (and so much more). By sending targeted emails to specific segments, you can significantly improve the relevance of your messages and drive higher conversion rates.
- Personalization and Automation: Personalized emails have a higher chance of resonating with recipients. We can help you implement dynamic content and automation tools to personalize your messages based on individual user data, such as their name, previous purchases, or browsing behavior. This level of personalization can enhance customer engagement and loyalty.
- A/B Testing and Optimization: Our email marketing experts conduct thorough A/B testing of various email elements, such as subject lines, call-to-action buttons, visuals, and content, to determine what resonates best with your audience. They use data-driven insights to continuously optimize your email campaigns for better performance and higher conversion rates.
- Compliance with Regulations: Email marketing is subject to various regulations, such as GDPR and CAN-SPAM Act. We can ensure that your email campaigns comply with these regulations, protecting your business from legal issues and maintaining a positive brand reputation.
- Return on Investment (ROI): Email marketing is an investment that can provide a significant return on investment. With our expertise and strategies, you can expect to see improved engagement rates, increased conversions, and ultimately, a boost in your revenue.
Remember that email marketing is a powerful tool for building customer relationships, driving sales, and nurturing leads. By working with us for your email marketing campaigns, you can leverage our specialized knowledge, Mailchimp Partner relationships, and years of experience to optimize your campaigns, maximize results, and achieve your business goals more effectively.