Category Archives: Blogging

Happy Belated Birthday, Facebook!

Happy Birthday, Facebook!

For the last 10 years, Facebook has been our social media darling and is the central focus when we talk about connectivity in the digital age. While previous channels of social connectivity were around when Facebook came out, it was the social giant that seemed to get the formula for success down pat.

Facebook LogoThey were also the first with over 1 billion users and can be found in the proverbial dictionary under “social networking boom.”

So – what have we, the users, gotten out of Facebook in the last 10 years? I was able to collect a lot of different opinions on the topic by reaching out… via Facebook (and a couple of casual conversations).

Brittany Davies of Washington D.C. says that she uses social media for the purpose of keeping up to date with her family who are all located back in her home state, New York. Pregnancies announced, the goings on with siblings, and friends from college and high school are what keep her in the loop while she’s away. A devoted family person, she feels that it is Facebook that keeps her as connected as she needs to be.

And a lot of other people, in varying ways of doing so, agree that the number one reason for being apart of the site is to stay connected. Facebook is a tool for like or unlike minds to share experiences, share ideas, share opinions, and celebrate ones own life or the lives of those around them.

From my experience as an avid user of Facebook since 2006, I’ve also found this to be an incredible tool to cultivate professional and personal relationships that might be harder to do if I needed to reach each contact individually. And unlike the professional-focused LinkedIn or on Twitter, I feel like Facebook is where I can be more open with my opinions or my takeaways on whatever I post.

For some, Facebook has been a means of reuniting families (birth families of adopted individuals have been found via Facebook). For others, Facebook has been a means of revolution.

In 2010, Egyptians took to the social media channel to broadcast to the world the pain and suffering caused by Egyptian police and their government. Photos of brutally beaten, or killed, Egyptians began to appear the world over and individual Egyptians realized they were not alone and banded together.

Since then, Egypt has seen a lot of political and social restructuring as a result of the revolution. Since then, Facebook continues to be a tool for those hungry to stay connected.

For some, Facebook is a creepy, evil time suck of a website. For some it can cause social anxieties. Some use it to bolster their self-image (whether they do it right or not can only be judged on an individual basis).

As for the future? We can only wish Facebook the best. The times are changing and some would argue that the site is being severely challenged as the social Go To by the likes of Twitter. At any given time, you can read about how the executive team at Facebook is looking for ways to stay ahead of the curve, buying up companies that will help put Facebook ahead. Facebook’s mission is to keep us connected continues to show in their business and the news it makes.

And that is something worth liking.

Happy belated birthday!

5 Tips for New Bloggers

Ashlee Green1. Learn how to write. There is no doubt that rising technological innovations have changed how we communicate, but it is still true that good, solid writing with use of real words and proper sentence structure communicates most effectively to readers. Write active, concise sentences: Choose your words wisely.

2. Edit. In other words, do not get attached to your words! If you have trouble with this, ask a friend to edit for you. Read and reread your text to make sure that details like times, dates, names, website links, photo credits, grammar and spelling are correct. After finishing a blog post, wait 24 hours, reread it again, and then post it.

3. Incorporate links. To build virtual community, link to fellow friends and bloggers’ websites. Think of it as e-networking: The old “I’ll scratch your back if you’ll scratch mine” mentality, otherwise known as “reciprocity”. Choose the bloggers and blogs you link to based on styles and readerships similar to your own. To gain credibility, link to factual, news-based websites: It proves that you take pride in researching and providing your readers with fresh and accurate information. Links provide an outlet for your readers to explore your blog topics on their own time, potentially fueling more blog comments, sharing, and general interaction.

4. Outsource work beyond your skill set. If you have very little experience with technology and web design, then the amount of time it will take you to teach yourself how to create a banner for your homepage, infographics for blog posts and a beautifully designed website layout will be much more work-intensive and much less efficient then you think. Consider–at least initially–asking friends and family for help or hire a web design specialist.

5. Pick a social media platform. Find the social media platform that most resonates with you (Image-oriented? Instagram. Love words and link sharing? Facebook. Short attention span? Twitter, etc.) Then, update it regularly: several times daily, if possible. Most platforms can be linked together, so connect the one you use most with all of your other profiles and updates will happen simultaneously. Marketing via social media is a great and easy way to get more views.