UPDATE: Facebook has recently denied that they are showing posts less frequently. It’s a known fact that the more engagement you have with your fans, the more often your posts will show up in their feeds. So, ENGAGE, ENGAGE, ENGAGE!
You may have noticed that posts from Brand Pages that you have Liked on Facebook have been showing up less in your News Feed. Or, maybe you didn’t notice. According to Facebook, this is the result of some algorithm changes that were made to how Facebook decides whether or not to show you a News Post.
Based on what we’re told by Facebook themselves, it’s based on yours and others interactions with other posts from that brand. It also has a lot to do with the type of post that it is (image, video, poll, etc) and how you and others have interacted with those types of posts from that brand.
Basically, if you aren’t actively interacting with a brand on a regular basis, meaning you aren’t sharing, commenting on or Liking posts, then you are less likely to see all of the posts from that brand going forward.
Some have accused Facebook of decreasing Brand Page Posts in an effort to force them into paying to show their posts to a larger audience. Personally, I think that this has something to do with it. I find it highly likely that Facebook would want to find a way to drive more revenue for its shareholders, and paid “Promoted Posts” from Brands is definitely a new revenue stream that Facebook is looking to grow.
Well, don’t just take our word for it, TechCrunch presents a good article on the topic and includes some findings by others in the social media industry.
https://techcrunch.com/2012/11/16/facebook-page-reach/
What do you think about the change? (leave your comments below)
Do you think that they’re trying to sell more ads? Do you think that this has presented you with more of what you want to see? Less of what you want to see?
While you’re here, why don’t you go and LIKE our page? That way, we can keep you updated with stuff… or just not be shown in your News Feed. 🙂
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