Big Change in Requirement for Google Ads

by | Apr 23, 2020

Google Ads to Require Identity Verification

Frankly, we’re surprised this hasn’t happened already!

Basically, you’re going to need to verify your identity with Google in order to run Google Ad campaigns. This article does a really good job of explaining the change, and when it’s coming, so we won’t go ahead and repeat it all for you. Go ahead and read it, but here are some takeaways:

  • The program will start in the U.S. and roll out globally and will apply to Search, Display, and YouTube.
  • Google noted they believe it will take a few years to complete verification for the entire ad ecosystem.
  • Certain industries will be prioritized in the phased roll-out, and will be notified accordingly. They will have 30 days to submit the required verification upon receiving notice it is required. Once submitted, it takes about 3-5 for Google to verify.

If you have any questions about this, or other Google Ads related matters, let us know.