Author Archives: Sam @ theBrewRoom

About Sam @ theBrewRoom

Sam Insalaco is the owner/operator of theBrewRoom, LLC. Founder of Yeah! Buffalo Find out more here:

Pittsburgh Wedding Blog

Pittsburgh Wedding Blog – Burgh Brides

Burgh BridesBurgh Brides has grown from a dream into a reality for a girl in Pittsburgh who just loves weddings. We really enjoy helping people, especially when it comes to taking a dream or a passion and helping it come to life. That is why we loved working with Victoria of Burgh Brides. She has the excitement that makes this kind of website work fun for us. And it shows in the results.

In Victoria’s own words:

Just like books are judged by their covers, businesses are judged by their websites.  In order to remain competitive, be taken seriously, and make a great (and lasting) impression, a business needs a professional-looking, easy-to-use website.  I hired Sam because I knew this is exactly what he could provide.  My website is modern, user-friendly, and reflects my and my business’s personalities.  I receive so many compliments on my site but all of the credit really goes to Sam.  He was easy to work with and provided guidance and expertise, making the whole process stress-free and actually fun.  Invest in your business and hire theBREWROOM!

Website Project Included:

  • Logo design
  • Website design & development
  • Search engine optimization
  • Website training – the client manages the website themselves now
  • Ongoing SEO and internet marketing consulting

Social Media Image Size Cheat Sheet

Social Media Image SizesDo you often find yourself Googling what the recommended images sizes are for each of your top social networks? Well, we went ahead and made a cheat sheet for you to download and print out. Post this guy on your desk so that you can have it in front of you the next time that you need to change your profile photo on Facebook, LinkedIn, Twitter or Google Plus.

No strings attached. Nothing to sign up for, or information to hand over.

Print The Social Media Image Size Cheat Sheet

We can come up with some more cheat sheets like these. What other networks would you like to see included?

Perhaps: Instagram? Pinterest? YouTube? Let us know what you think would be the most helpful to you by leaving a comment below.

Need help editing and creating your profile and header images?
 You can use this Free and Easy online image editing tool:

Website Design & Development:

We were excited when we first learned that AM-GARD, Inc. was interested in having us work on their new website design project. We knew that they were a family owned company, with a long history of serving their community, and that they had a strong business that reached all the way across the country. What we didn’t know is that they really do some good things for people, and they work with some very large government agencies as well as important American landmarks. Check them out when you get a chance. We are proud of the way the new website turned out, and so are they.

Project Includes:

  • Refinement of brand color scheme
  • new website design
  • logo revision
  • website development
  • search engine optimization

Shuffle Off to Buffalo

Well, it’s been some time since I have posted anything here on the blog. I am always telling my clients that they really need to be creating good, quality content that people will want to read, on a consistent basis. This sometimes means multiple times a week. I have not been listening to my own advice.

My Excuses:

  1. We have a 7 month old baby in our house now. It’s amazing how fast time flies and how much time is consumed by this amazing little girl. If you follow me on social media, you’ve probably seen the pictures. It’s been an amazing 7 months so far. I love every second of it.
  2. Another excuse, and the reason why I am writing this post to is announce the fact that I have moved, and as a result, theBREWROOM has moved. I am now a resident of Lake View (Hamburg), New York. theBREWROOM now has its base of operations in the Buffalo, New York region. I am excited about this move, and think that it will ultimately been a great thing for my family, and for my business. I hope that we get to start working with some local businesses that are looking for some help. If you’re in the Buffalo area, and need some help with your business, or know someone that does, please call or email me. I’d love a chance to sit down with you and talk about your projects and goals.

Why the Buffalo, New York area?

buffalo ny web designA lot of people have asked why we moved from Pittsburgh to Buffalo. While the main reason is to be closer to family now that we have the little one, there is also the fact that we feel like Buffalo is coming back. It has always been an affordable and family-oriented place to live, but it also seems like Buffalo is on the verge of something good, and we want to be a part of it.

What About Pittsburgh?

Glad you asked. We work with companies anywhere. We have clients all over the country, not just in Buffalo and Pittsburgh. The great thing about doing what we do, is that we can do it from just about anywhere. So, I chose to do it in a place that allows me to keep my costs down, which helps me keep my prices fair and reasonable for my clients. We will still work with clients in Pittsburgh. As a matter of fact, we want MORE clients in Pittsburgh, so that I have more excuses to go and visit. We love Pittsburgh!

In closing

Well, that just about wraps this post up. I just want to end by thanking the people and business of Pittsburgh for all that you have done to help me create my business. I hope that I was able to return the favor by helping you grow your ideas and businesses as well. If you feel like I have, will you please let people know by posting a review? Like I already mentioned, I want to work with the people and businesses of Pittsburgh for the forseable future. We love and will miss being in Pittsburgh, but we will be back.

Thanks for reading,

Sam Insalaco – founder of theBREWROOM

It’s About the Content

Content Marketing comes down to the ContentWe have a process here at theBREWROOM. Whether we are redesigning an existing website, designing a new website, or reviewing a website and coming up with SEO recommendations, it always, Always, ALWAYS comes down to the content. No matter what your website is about, or what you are selling, or who you are selling it to, the one thing that needs to be done right is the content. It needs to be clear what you do, who you do it for, and why someone should hire you. If this is not clear, you have failed. We were recently asked if we had one specific piece of advice to offer to other developers that are looking to incorporate Search Engine Optimization into their website development process. We answered with:  “Always include SEO at the beginning of the process.” This means that it is not something that you do when you’re done designing a site. It’s not something that you do when you have already built your site, and you’re reviewing it with a client, or your team. It’s something that you do right from the start. After all, you are not just optimizing your site for search engines. You are optimizing your site for your customers, and to do that, you need to do the work at the beginning of your process.

Basic content marketing pointers:

  • Keep content short and to the point. Nobody wants to read a book on your site.
  • Make the content have a purpose – why do you want someone to read this?
  • Include clear calls to action – what do you want the user to do next?
  • Support your copy and content with an interesting or meaningful image. It has been proven that people like visuals.
  • Check your spelling! If you’re spelling things wrong and using poor grammar, then you won’t look professional.

Thanks for listening. Please share if you agree with the points mentioned above.

Let’s Keep Talking About Search Marketing

Search Engine Marketing Pittsburgh

Last night, we had the pleasure in taking part in the SEMPO Pittsburgh Meetup at LunaMetrics. It was a great turnout, with Search Marketing Pros from several agencies as well as in-house marketers in attendance. Let’s try to keep the conversation going, and work on learning from each other and making Pittsburgh a leader in Search Engine Marketing across the region, and country!  If you are a Search Engine Marketing professional, or enthusiast, please join the Meetup Group today so that you can take part in the next event, and keep the conversation going.

We are looking forward to the next event, and to meeting more members of SEMPO Pittsburgh!

Social Media Etiquette for Everyone

This is a brief post about some things that you really shouldn’t do on Social Media. It applies to companies as well as individuals.

What NOT to do on Facebook:

Social Media Etiquette from theBREWROOM

One of the things that bothers me the most is when people announce major life events of their friends on Facebook before the actual person gets a chance to announce it.

A friend had a baby recently, and someone went and posted this information on Facebook – tagging the friend and his wife in the post – and announced the birth of the child, as well as the name! If this were to happen to me, I would be furious! Sure, it’s Facebook and you shouldn’t take it too seriously, but… there are things in life that are important, and only happen once. You only have your first child once. You only get to notify your family of your child’s birth once. Don’t ruin an exciting moment for your friends and family because you’re excited that you just became an aunt or uncle. Have some respect for you friends and let them tell the work their exciting news in the manner that they choose.

Lesson: Do not spread your friends’ news unless they ask you to!

What NOT to do on any Social Media Platform:

Don’t just post one word blubberings…

For example:


Nobody knows what you are talking about. If you want people to talk to you about something, bring up the actual subject of the conversation.

Lesson: If you want to talk about something, talk about it…

Don’t Complain, complain, complain…

Some people use social media as an outlet that allows them to complain about anything and everything. Don’t forget, once you post it, it’s out there, and you can’t guarantee that you will able to take it down, or take it back. If you’re going to complain and someone or something, make sure you’re willing to accept the consequences of your actions. People and companies that post positive messages generally receive a better response and more (positive) interactions.

Lesson: You catch more flies with honey than you do with vinegar!

Don’t be mean!

People have become really mean on social media these days. It’s like the separation caused by the keyboard and the screen from the actual public makes us think that our words and actions don’t have an effect on others… or maybe it makes us care less about their effects.

Lesson: People in front of their feelings have feelings too… not just when you are mean to their face.

Have any other advice for people? Post them below in the comments, or send them to me and I’ll update this post and credit you!

Website Design & Development
CreditVest contacted theBREWROOM because they needed a major facelift for their existing website. They needed a new website that looked professional, showed off their services, and allowed their potential customers to find them, and easily contact them. CreditVest also needed a new logo for their company. theBREWROOM designed several different options for them, and helped them narrow their focus until landing on the winning logo – which you will see on the site.

theBREWROOM came up with a site that is responsive on mobile devices, has a clean slider on the home page, and effectively tells you who they work with, and what they do.

We feel that we helped CreditVest take their company website to the next level. What do you think?