by Sam Insalaco at theBREWROOM | Jul 17, 2026 | SEO
If your organic traffic has dipped over the past year, you’ve probably already heard a theory: it’s AI. AI Overviews, ChatGPT, Perplexity, Google’s AI Mode, all of it eating into the organic clicks your website used to get from Google. You’re not wrong to wonder. As...
by Sam Insalaco at theBREWROOM | Apr 15, 2026 | Internet Marketing, SEO
Search Is Changing Fast Ranking on Google used to be enough. In 2026, a new game is being played, and most businesses don’t even know they’re losing it. 48% of all Google searches now trigger an AI Overview 8% of users click a traditional result when an AI...
by Sam Insalaco at theBREWROOM | Oct 9, 2025 | SEO
One of the biggest misconceptions about SEO is that it’s a “set it and forget it” service — something that can quietly happen behind the scenes without much client involvement. But the truth is: SEO cannot exist in a vacuum. If your SEO strategist and your business...
by Sam Insalaco at theBREWROOM | Mar 20, 2024 | Internet Marketing
In the digital marketing landscape, SMS marketing emerges as a crucial channel to reach your audience directly and personally. Among numerous SMS marketing platforms, Mailchimp stands out as a comprehensive tool, effectively driving businesses to achieve significant...
by Sam Insalaco at theBREWROOM | Jul 12, 2022 | Buffalo, SEO, Web Design & Development
theBREWROOM is proud to be one of the first agencies to join the Hyperlink Buffalo initiative powered by AT&T. The Hyperlink Buffalo Powered by AT&T program is “a FREE service for minority small businesses to strengthen their online presence. This...
