With all the buzz about the Google+ redesign, I’m sure you’ve heard that it’s more important than ever for businesses to use this tool. From grouping users in circles to having a Hangout, there’s a lot of potential for one-on-one conversations with users. So, should your business use Google+? Before I start, let’s get some
If you read a lot of SEO blogs, or even some copywriting blogs, you will see tons of posts about how great content should be your top priority for your website, if you want your website to rank well. This post is basically just going to beat it into your brains! Why Good Content is
Second in the series of “Should Your Business Use…” If you missed last week, catch up on my recommendations about Tumblr! Pinterest is a virtual world of visual stimulation where users can upload and bookmark, or “pin,” in a very public, very organic way. Since it’s inception three years ago, Pinterest has exploded. As of
Facebook and I are off and on. Twitter and I hit some rough patches in the beginning. Google+ and I just sometimes don’t see eye to eye. But when it comes to LinkedIn, I have nothing but affection. Earlier this year while working at a startup technology company, I got a message in my LinkedIn
What happened to Tumblr? It has a couple hundred (million) users, but even then, it seems like it was almost a flash in the pan. According to WSJ, Tumblr was recently purchased by Yahoo to bring a social networking presence to the company that is mostly used by an older customer base. A Google Trends
Google has announced that it will be rolling out the latest round of Penguin updates to Google’s Search Results. Google’s Head of Web Spam – Matt Cutts offers some information on what to expect from Google in the coming months. Here’s a quick synopsis of what you can expect: If you’re playing by the
There is one main reason why I am posting this message today. The reason is this: There are not enough small businesses here in Pittsburgh, or Buffalo that are paying enough attention to their search engine rankings. This really doesn’t JUST apply to small businesses in Pittsburgh or Buffalo. This applies to small businesses everywhere!
Inspired by a list published on AdAge.com by Simon Dumenco, “9 Media Things That Should Be Immediately Regulated,” I hereby give you my list of 7 Things That Should Be Regulated When Posting For Your Small Business (or any sized business for that matter) on social media accounts. Posting for your business can be tricky
Recently, Twitter has been the bearer of bad world news. It can also be the bearer of bad news for your business. More often, people are turning to social media to vent their displeasure towards products, businesses, and people (#JustinBieberSlams). It’s important to remember that transparency is key when running a successful crisis management campaign
The lines between virtual and reality are constantly being blurred. It seems as if the only thing separating these two entities is a finely-erased line. Every TV show has a badge in some corner of the screen with the proper “hashtag” to use while “live tweeting” about the show. TV shows don’t have exclusive rights