Tag Archives: social media

3 components of compelling campaigns

As a marketer, you want to create campaigns that draw attention and engagement.

As a marketer, you want to make noise.

However, small businesses often struggle with finding the time and tools to create these campaigns.

Often times, it’s hard to know where to start and what to do in order to create a movement or a compelling marketing campaign.

I recently participated in the “30-Day Bravery Challenge,” an effort started by a friend to inspire people to push themselves outside their comfort zone.

Through the experience, I discovered three critical elements that you must incorporate if you want to successfully create a compelling campaign:

  • Community: In order to create a successful campaign, you must first create a group of people who can function as a community. Facebook groups are great ways to bring people together to engage in a topic. For example, Greg Faxon (the creator of the challenge) created a Facebook group so that all Bravery Challenge participants could interact and engage with each other. By creating a community, you create engagement. Being a part of a community is empowering; it creates accountability and connection. Members of the community rely on each other for support, advice and guidance. Strong communities help push their participants to work together to accomplish shared goals. Knowing that there is a group of people supporting you is extremely helpful to allowing people to overcome their fears and keep pushing towards greatness.
  • Consistency: Another critical aspect to creating a compelling campaign is consistency. Individuals need to know how often they will be communicated with as well as how often they will be asked to engage or participate in group activities. Consistency helps create expectations and engagement. It’s much easier to join a movement, or engage with a campaign, when you know, beforehand, what will be expected of you. Letting people know what, and when, to expect your outreach helps create buy-in and anticipation.
  • Collaboration: The last, but most important, piece to creating a compelling campaign or movement is collaboration. The community must have an outlet to communicate with each other; to share ideas and experiences and learn from each other. By engaging with other members of the group, participants feel more connected to the movement as a whole. By sharing stories and life experiences, people create lasting connections which makes them more eager and willing to work together.

Creating a community, consistently communicating your goals and expectations, and creating an outlet for collaboration are critical in order to create a compelling, powerful campaign on or offline.

Tag Friends on Facebook Page Photos

If you reading this, then you are probably like me, and thousands of other people, and you have found yourself frustrated because you can’t tag your friends or page followers in photos that you post on your Facebook Page. Feels good to not feel alone huh? Anyway… Please note, this is not your personal Facebook profile that we are talking about here. I’m talking about the Facebook Page that you have for your business or brand.

Ok, so you’re posting a new update, and you’ve uploaded the image. Now, you have written something witty to go long with the image and you want to tag your friend, or a follower of your Facebook Page. You click Tag Photo, and you don’t get a single person that you know in the list! What the ?!? How frustrating!??!?!?

Well, it’s actually pretty simple. Go ahead and create the post. Don’t panic. Once it is up, click on the image itself. This will bring up the lightbox or “theater” view of the photo:

Tag Facebook Photo on Facebook Page

Now, look at the URL in your browser window. It will look something like this:
https://www.facebook.com/YourFacebookPage/photos/a.194423493934447.42456.109839319059532/887643727945750/?type=1&theater
Delete everything after the “?”.
So, it would now look like:
https://www.facebook.com/YourFacebookPage/photos/a.194423493934447.42456.109839319059532/887643727945750/
Hit enter, and you will see the old Facebook image page. Click Tag Photo and BAM! There you are! There are actual people that you! Yep. It’s that easy!
Tag Your Friends on Facebook Page Photo

 

I hope you found this helpful. If you did, please share it with some friends, because chances are they’re having the same problem that you’re having. And friends help other friends, right?

Social Media Marketing

How To: Simple Social Media Posting

This is going to be a quick and painless posting about the simplest things to do when you are posting on social media for your business.

Here are some quick how-to pointers:

  1. Don’t post as your personal account.
  2. – If you are posting for your business, then you should be using your business’ social media account. You can always share your business posting via your personal account once you put it up on Facebook, Twitter, etc.

  3. Use an image in your post.
  4. – People are more likely to see and engage with your posting if it includes an image. Embed the image right in the post, or make sure that your website is set up to display the images from the page when a page is shared on social media. If you don’t know how to do that, let us know.

  5. Include a link to the content that you want to promote.
  6. – If you’re promoting a product, piece of content or something else that you talk about on your website, link to the actual page of content. You ultimately want to drive people to your website, right?

  7. Use no more than three #hashtags in your post.
  8. – Don’t clutter things up. Use up to 3 appropriate and meaningful hashtags in your posts, should you have the character limit space to do so.

  9. Don’t tag yourself in the post.
  10. – You are already posting the social media update, so people will already see that it’s from you. You don’t need to tag yourself in the post.


    Like I said, these are just some simple tips to get you started posting the right way. If you want more help with your social media marketing, let us know.

    Do you have more simple suggestions for people? If so, post them below!

Social Media Image Size Cheat Sheet

Social Media Image SizesDo you often find yourself Googling what the recommended images sizes are for each of your top social networks? Well, we went ahead and made a cheat sheet for you to download and print out. Post this guy on your desk so that you can have it in front of you the next time that you need to change your profile photo on Facebook, LinkedIn, Twitter or Google Plus.

No strings attached. Nothing to sign up for, or information to hand over.

Print The Social Media Image Size Cheat Sheet

We can come up with some more cheat sheets like these. What other networks would you like to see included?

Perhaps: Instagram? Pinterest? YouTube? Let us know what you think would be the most helpful to you by leaving a comment below.

Need help editing and creating your profile and header images?
 You can use this Free and Easy online image editing tool:
 https://pixlr.com/

Vine vs Instagram

There is no doubt that video platforms are becoming increasingly popular in the social media landscape.

Learning about the future of video in social media marketing is extremely important, especially when considering the following statistics:

  • 2/3 of the world’s mobile data traffic will be video by 2017 (Neomobile)
  • Five tweets per second contain a Vine link (7th Chamber)
  • Since the launch of Instagram video, there has been a 37 percent increase in Instagram shares on Twitter (Buzzfork)
  • Instagram videos are creating two-times more engagement than Instagram photos (Simply Measured)

While Vine was the first video platform to boom, Instagram launched their own video capabilities just a few months after Vine came to market. Not only did Instagram’s launch of video functionality place them as a direct competitor to Vine, but they one-upped Vine by introducing 15 second video, compared to Vine’s measly 6 seconds.

BREWROOM post - to use vine vs insta2

To the surprise of many, Instagram hasn’t replaced Vine in the social media-sphere. In fact, Vine has only continued to grow despite the competition; Vine has gained 27 million users since Instagram integrated video in June 2013.

And while Instagram may have the power of numbers (130 million users compared to Vine’s 13 million users), Vine has the power of engagement. According to Luce Performance Group, from June 19 to July 19, Vine videos got .0206 percent average engagement rate and an average of 20 retweets, while Instagram videos got .0111percent average engagement rate and an average of 7 retweets.

BREWROOM to use vine vs insta3

Although Instagram and Vine are comparable in many ways (how to shoot video, the ability to add a text description using hashtags, and the ability to upload and share videos across multiple social media platforms), there are a number of differences between the two platforms:

Vine vs Instagram

Despite the fact that Instagram has more features than Vine, Vine doesn’t seem to be going anywhere. The social media platform has a niche audience and offers a number of unique features that Instagram doesn’t:

  • The ReVine feature: allows users to essentially “Retweet” videos which appear directly on their profile. This feature allows for videos to go viral much faster.
  • The Loop: this feature encourages users to get creative.
  • Shorter length: the 6 second length makes for efficient uploading and downloading, providing users with instant gratification.

Similarly, the more you play around with both Instagram and Vine, the easier it is to see the differences in functionality of each platform. Getting to know both platforms well makes it easier for you to choose the appropriate one based on your goal for creating the video in the first place.

For example, Vine is a great tool to use for the following:

  • Looped videos
  • How-to videos
  • Video teasers: feature a new product or show a snippet of an upcoming event. The six second length will keep viewers interested, making them eager to learn more.
  • Creative videos: it seems as though Vine’s shorter video length produces more creativity because it forces users to be smarter about what they shoot. Vine is great for creating stop-motion animation.

Instagram is great to use for:

  • Promotional Campaigns & Commercial Style Videos: The extra nine seconds that Instagram provides (when compared to Vine) allows for much more “meat” in the message, making Instagram the better choice when you want to create a lengthier video which has a specific call to action.
  • Already created videos: Instagram lets you upload existing videos from your phone’s media library / camera roll, whereas Vine requires you to shoot the video directly in the app.

When it comes down to it, it’s really all about preference considering the fact that Vine and Instagram have a different appeal to users.

BREWROOM to use vine vs insta4.jpg

Go cast your vote and comment below sharing your opinion on which video app you prefer and why.

A Non-Definitive List About Twitter Lists

For how simplistic Twitter is, there are some amazingly productive things that you can do with it.  One of my favorites is creating lists.

  • You can break it down by topic: city specific, industry specific (ie: thought leaders, competitors, etc), frequent and/or regular customers, clients, employees, etc.
  • You can track important events.Twitter List
  • You can organize your thoughts.  This is especially helpful if you follow many people and/or many different kinds of people.
  • You can curate content.
  • You can track competitors (just don’t name your list “competitors”) and/or prospective clients (just don’t name that one “prospects”).
  • You can clearly prioritize your time spent online and optimize it.

You can do so much with the information that you’ve gathered from your Twitter lists.

  • You can interact with users more easily.  If you have a list dedicated to regular customers, you’ll be more likely to see a tweet and respond to them when you designate a listed category for them; they don’t get lost in the shuffle.  Remember-social media is social!
  • You can showcase the people you work with and align yourself towards.  When people go on to your Twitter profile, they’ll see all the Twitter lists you’ve created (granted, they have to be designated as public).  Then, they can see in your “Clients” list, who you’re working with, what you’ve done for them, and want to be a part of that list, too.  Exclusivity is a powerful motivator, my friend.
  • You can streamline your time spent on Twitter by clearly seeing everything laid out.  Instead of scrolling endlessly through your feed, you can just go to your “Thought Leaders” Twitter list, easily find their tweets, retweet, and respond to what they’ve said (thus stepping closer to being a respected leader in your industry as well).  You can catch up on what’s happening in your group of employees.  You can respond to complaints from customers in a timely fashion.

Here’s a fun post from Hootsuite about using a “Listmaker” account.  There’s a lot of really useful information there, so if you’re interested in furthering the power of your Twitter list, take a look.

And if the thought of all of this is too overwhelming for you, just contact theBrewRoom team.  They can set this all up and run it for you (or show you how) to reduce your anxiety.  Of course, you can always make a Twitter list of “anxiety-reducing people” that you follow.

Social Media Needs to be Social

Sometimes, it’s easy to forget that social media is, in fact, social.  Every time that certain car commercial comes on (you know, with the rep reading tweets and their hashtags), someone in the room with me asks, “What’s a hashtag?”  It’s a link to all the tweets in the world with said hashtag.  Then the inevitable, “But…..why?”  So you can see what people are saying (and jump into the conversation, of course)!  We’re so focused on using the Internet to throw information out into the universe that we forget the best way to use it; no one wants to be talked at, they want to converse.  Social media, and the marketing that goes with it, is virtual word of mouth.  It’s a conversation.  There are people constantly talking with and engaging other people.  If you want your business to be successful, you need to engage as well.

Let’s say I work somewhere like “Office Space.”  I have 3-5 on any given day asking me to tweet something, usually a promotion.  Of course, they all think Bill Lumberghtheir message is the most important one to disseminate (so it must be posted NOW).  Well, when you overload people with text and they aren’t getting anything meaningful out of it, guess what will happen to your message? It’ll get tuned out (or they’ll just unfollow you period).  Now, when Lumbergh comes back 5 minutes later to ask if anyone is talking about it, he’ll be let down because the answer is no.

Long story short: be social.  Show you care about the community that you’ve built:

  • Ask questions.
  • Answer questions.
  • Include comments when you retweet whenever possible.
  • If you need to promote services or events, do it in a way that’s natural and not pushy.
  • Mention people to get the conversation going if you have a piece of information that you think is of interest to them (just don’t be spammy; no one likes that).

And don’t forget to “listen” to the conversations.  It’s a two-way flow of information.  Don’t expect to get a response if you are not responding yourself.

Should Your Business Use Facebook Hashtags?

The internet is a-twitter (get it?) with talk about Facebook #hashtags.  I personally plant myself firmly in the “Hashtags are for Twitter” camp; however, there are great benefits for businesses using hashtags on Facebook.

So far, Facebook hashtags are relatively new and slightly limited in usage.  They are only workable on the “desktop” vFacebook Hashtagersion with Facebook hashtags for mobile being introduced in the future.  Also, the algorithm that distributes content on the news feed won’t be affected, which is good and bad; you can’t gain ground but you can’t lose it either.  Further, as Cotton Delo writes in AdAge, “Advertisers won’t be able to target people posting hashtags about a particular TV show or live sports event, and they won’t be able to sponsor a hashtag in the vein of promoted trends on Twitter.”

You can play with Facebook hashtags in other ways, though.  It’s a great tool to promote across platforms as the hashtag will now work between Twitter, Instagram, Tumblr, and Facebook.  You can use hashtags as you would in those other platforms and have it populate on Facebook in a meaningful way now.  While you can’t target people, you can track what they’re saying and adjusting your content likewise, ie: you’re able to stay relevant in the conversation.

The SEO implications are also important.  Previously, if you searched for a hashtag, Google (or whoever you prefer-I’m also solidly in the “Google” camp) would pull up results for Twitter.  With the inclusion of Facebook hashtags, though, you’re now potentially increasing your Facebook traffic.

Reports are mixed as to what exactly Facebook will do with this information goldmine.  Again, Cotton Delo explains, “Posting with a hashtag could be seen as a more tangible expression of affinity and could thus help to make graph search into a useful product.”  Rather than “liking” content, you can engage in a more meaningful way by actually talking about a brand.  She cautions you to take things with a grain of salt, though, in another writing for AdAge :

Facebook has a much steeper privacy bar to clear than Twitter does in terms of publishing user content. The vast majority of Facebook posts are private, meaning that the public ones eligible to be shown on hypothetical hashtag pages would be the tip of the iceberg of conversation happening on the platform.

So if you’re one of the chosen ones who has been included in the hashtag roll out, give it a spin.  I know theBrewRoom would love to speak with you about deepening your strategy on Facebook.  It couldn’t hurt to be an early user of this experiment on Facebook.

What do you think about Facebook hashtags?

Penguins, Artificial Intelligence and King Content

If you follow Information Technology news, you’ll hardly miss the numerous articles about Google exploring and developing artificial intelligence. This research includes ‘neural networks‘, ‘deep learning‘, ‘Google Now‘ and similar programs and they all point towards Content Marketing. This isn’t ideal research for them and its important to those who create content.

SEO Penalties
Back in the day, SEO companies could get away with black hat tricks like keyword stuffing and link farms. These were tactics that allowed companies to cut corners to artificially rise in search engine results. In 2011, we witnessed a symbolic turning point when J.C. Penney was found to have used such techniques to obtain a number one spot in natural search listings for almost everything they sold. When these link farming tricks were discovered by the likes of Google, J.C. Penney fell precipitously in the rankings. Google (as well as Bing, and the like) are working hard to put a permanent stop to these tricks.

Most recently, Google has released another update to its search algorithm – dubbed “Penguin 2” (a sequel to earlier “Panda” and “Penguin” updates).

These updates are being released to leverage better artificial intelligence, as Google pushes its search engine to ‘understand’ the content. As an indicator of their change in philosophy, in Google’s Webmaster Ranking article they changed their advice in May 2013. What had once read:

In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages.

Was updated to:

In general, webmasters can improve the rank of their sites by creating high-quality sites that users will want to use and share.

This is the goal of modern search engines and their keen interest in artificial intelligence – to stop cheats and hacks and to raise high quality content to the surface.

For those who want to be found on the web through organic search techniques, then the importance of creating meaningful, helpful and interesting content cannot be overstated.

What’s more, with social media, we have more channels than ever that go beyond our own websites and these channels are content hungry. Organizations that want to be relevant on the web cannot treat their content marketing as an afterthought. Instead, they must create a plan and manage it with expertise. The content engine needs constant stoking with good fuel to move your web presence forward.

Should Your Business Use Google+?

With all the buzz about the Google+ redesign, I’m sure you’ve heard that it’s more important than ever for businesses to use this tool.  From grouping users in circles to having a Hangout, there’s a lot of potential for one-on-one conversations with users.  So, should your business use Google+?Google+

Before I start, let’s get some terminology down.  Google likes to change things at random, so it’s possible between the time of posting and the time you read this, it will have changed again.  Long story short, Google+ is like a typical user-driven social media platform.  Google Places is a business listing.  Google+ Local is like a hybrid of the two.  For a nice long threaded discussion about this, check out the Google Groups Forum.

Even if you do nothing but update your business listing and claim it as yours, make sure you have some sort of presence on Google+ Local.  When you do, you’ll be able to update your address across all of Google-land.  That means one click to update your info on Search, Maps, and of course, your Google+ and/or Google+ Local page.  This also mean more “Google-ability.” Make sure that everywhere you list your address is consistent.  It’ll lead to a higher search engine rank and Google won’t be left guessing which is the correct website and address to display.

Similar to Pinterest, Google+ is a great way to foster a sense of community.  While you can absolutely share pictures, try to focus more on engagement than selling.  Satisfy your customers’ curiosity and share a sneak peek of new products or a behind-the-scenes view of the office.  Ask questions and respond to answers you receive. +1 people’s posts and comment on them.  Share relevant content with your circles.  You get my point.

Or start a Hangout.  It’s a great way of engaging with your users.  Group the people you follow into categories (Circles) and target content towards those Circles.  For example, use a Hangout to show VIP customers how to do a rockstar at-home facial or make a certain signature dish (leave out the secret ingredient or don’t–that’s your call).  Invite other users to be VIPs to get exclusive content, too, by signing up for your newsletter or posting online that they want to be a VIP (or any number of things that works for your brand).

Bottom line: Google+ is all about creating a great user experience and engaging with the user.  Just be authentic.  Nothing turns people off faster than blatant agenda-pushing.  Not sure if you have the time (or the ability) to pull of a Google+ creation and execution of your own?  Not to worry, theBrewRoom can handle that for you.

There are lots of fun and useful features within Google+ once you get to know it better. Start exploring Google+ today!