It’s About the Content

Content Marketing comes down to the ContentWe have a process here at theBREWROOM. Whether we are redesigning an existing website, designing a new website, or reviewing a website and coming up with SEO recommendations, it always, Always, ALWAYS comes down to the content. No matter what your website is about, or what you are selling, or who you are selling it to, the one thing that needs to be done right is the content. It needs to be clear what you do, who you do it for, and why someone should hire you. If this is not clear, you have failed. We were recently asked if we had one specific piece of advice to offer to other developers that are looking to incorporate Search Engine Optimization into their website development process. We answered with:  “Always include SEO at the beginning of the process.” This means that it is not something that you do when you’re done designing a site. It’s not something that you do when you have already built your site, and you’re reviewing it with a client, or your team. It’s something that you do right from the start. After all, you are not just optimizing your site for search engines. You are optimizing your site for your customers, and to do that, you need to do the work at the beginning of your process.

Basic content marketing pointers:

  • Keep content short and to the point. Nobody wants to read a book on your site.
  • Make the content have a purpose – why do you want someone to read this?
  • Include clear calls to action – what do you want the user to do next?
  • Support your copy and content with an interesting or meaningful image. It has been proven that people like visuals.
  • Check your spelling! If you’re spelling things wrong and using poor grammar, then you won’t look professional.

Thanks for listening. Please share if you agree with the points mentioned above.

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