Category Archives: Social Media

Nectar Ninja

Nectar Ninja – instant website notifications

Pixel code:

Instantly add notifications, alerts and polls to your website!

Have you ever had a situation where you wanted to instantly display something on your website so that people knew it immediately? Like, maybe you’re at an event, or going to an event and want to quickly let people know. Or, maybe you want to display a site-wide message letting people know that you just updated something, or are offering something new. Or, maybe you just want a message that shows up to all of your users, asking them to sign up for your free mailing list. Well, there’s a REALLY easy way to do that now. And, it’s as simple as sending a tweet via your twitter account (what else would you send a tweet from?).

Nectar NinjaNectar Ninja makes it really easy to display a message on your website. All it takes is a small snippet of code added to the <head> of your site, and from there, you can tweet messages to display live on the site. You can even add a quick user poll to ask users a question. There are several examples of how to use it on the Nectar Ninja website. Check out their tips section.

Here’s an example of a message that we wanted to be displayed on Yeah! Buffalo.
Nectar Ninja on Yeah! Buffalo

The user hovers over the button and a Read More link appears.

This is a really simple, and cool way to instantly add a message for your users on your website. Let us know if you try it out, and what you like about it. We’d be interested in hearing how others are using the tool.

This post is so short because this tool is that easy! We hope you like the tip.

If you have any questions, or things that you’d like us to look into for you, let us know! – send us a message

Why you need to join Periscope today

Live streaming is becoming an increasingly powerful and popular tool for businesses, and individuals, looking to provide people a behind-the-scenes look at an event, process or organization.

live-stream-photoApplications like Periscope and Meerkat, both still relatively new to the world of social media, are growing in popularity and audience by the day.

It almost seems as though every time I log in to Periscope, I discover a number of friends and businesses that just created their profiles.

There are a ton of reasons why applications that provide a live-broadcasting service are growing in popularity. I could spend hours writing about the different benefits that organizations and brands can provide to their audiences by connecting via live-stream.

However, to air on the side of brevity, here are the top four reasons why I think mobile broadcasting is booming, and why you need to set up a profile for your small business:

  1. Social media is becoming a visually-dominated space: Any article you read will show you the strong statistics that prove photos and videos are the future of social media. People have become lazy and don’t want to read text anymore. When all your fans need to do to get a behind-the-scenes look at your event or business is open an app, it makes it much easier for them to take action and tap in.
  2. Fear of missing out is real: It’s exciting to feel like you’re a part of the action. The great thing about these applications is they enable you to feel that way regardless of where you live, and whether you can get to the event or organization in person. Viewing broadcasts on Periscope make you feel like you’re really there.
  3. Real-time drives results: People enjoy, and seek out, opportunities to get involved in something in real-time. Why do you think Twitter chats have become such a powerful tool for organizations? Using a live-streaming app lets your audience get engaged with you in real-time, and also provides them the opportunity to ask questions. (Periscope has a chat feature.) This means that as a business, you can connect to your customers immediately, while also providing them with answers and information that they’re looking for on the spot.
  4. Show your human side: Live-streaming applications provide you with the opportunity to showcase the human side of your business. Take them on an office tour or backstage at an event, or maybe feature your President or senior team… Regardless, it’s a great way to show the faces of the people who do the work, and doing that will undoubtedly make your audience feel more connected to you.

I highly encourage you to hop on Twitter and create your Periscope profile today so that you can start to use this technology as a way to connect, inspire, inform and educate your audience.

Photo credit: Anthony Quintano

Take Control

Control How Facebook Displays Your Web Pages

Did you know that you can control how Facebook displays your web pages when they are shared on the social network? You may have found that when you post links to articles on Facebook, it sometimes pulls in an image from the post, also the title, as well as a description of the article. This is because the website is feeding Facebook with information that goes into the Facebook Open Graph Protocol. In short, this protocol is a little bit of information that lives on every page of your site that tells Facebook what the title, description, url, image, etc.. are for that particular page. Rather than making Facebook scan through the article and try to decide for itself, you can do some things to make sure that Facebook is using the information that you want it to use when the article is posted to Facebook.

If You Are Using WordPress:

If your website or blog is on WordPress, you’re life is made a lot easier if you want to control how Facebook displays your pages. Here’s what you do:

STEP 1:   Install WordPress SEO by Yoast. Yes, this is not only the best SEO plugin available for WordPress, but it also has a feature to control how your posts appear on social networks. Nice huh?

social-settingsOnce you activate the plugin, you will want to turn on the Social functionality. This is done by going into the plugin’s Social settings. Click on Social, and then check the box to Add Open Graph meta data. You might want to do the same for Twitter as well as Google+ while you’re in there.

After activating the social functionality, you will see the section (see below) on each of your posts that allows you to manage the SEO settings for that post. Click on the Social tab.

Social Media Settings - Yoast

Step 2:    Enter the Title that you want to appear when this article is posted on Facebook. Do the same for the Description of the page. You may also want to specify the photo or image that you would want to appear when you share the article on Facebook. Sometimes Facebook is smart enough to pull the featured image from the page, or another image from the page, but this is the easy way to tell Facebook which image you WANT to appear. You can choose from amongst your Media Files that you have already uploaded too.

You will notice that you can do the same for Twitter, as well as Google+ posts. If I were you, I would go ahead and set these up. Even if you don’t use those social networks, it doesn’t mean that your article won’t get posted on them. And if your article is posted, you’ll be smart to make sure that it appears the way that you want it to look.

Step 3:    Once you publish your new post, the information that you have included in the Social section of the Yoast plugin will be included on the published page. Just to make sure, you can test it out using Facebook’s Open Graph debugging tool:  https://developers.facebook.com/tools/debug/

Make sure that you have published the page. Facebook will not be able to scan a draft post.

Enter the URL to your article and click Debug.

You will see what Facebook sees when your article is shared.

Facebook Open Graph Debugging Tool

Each of the elements that you edited on the Yoast plugin should appear, including a thumbnail of the image that you chose.

You will also be able to see a preview of how it will look when the article is shared:

facebook-post-view

Say you made some changes to the page, and want to test it again? Once you publish your changes, click the Fetch New Scrape Information button on the debugging tool. This will clear the page from Facebook’s cache and fetch new page info. You should see your changes there now. You can also use this method to clear Facebook’s cache at any time, for any page.

Once you have it looking the way that you like, go ahead and share it on Facebook, and anywhere else you want it to be shared!

Not on WordPress?

If you’re using another system, or building your web pages from scratch, you will want to make sure that you include the Open Graph tags in your page <head> tag. You should follow the official open graph protocol instructions, which are available here.

We hope that you found this article to be helpful, and that you can get started with making your sites pages more easily shareable and attractive to users when they are shared. If you need help with any of this type of stuff, let us know. We would love to help. Thanks for reading.

Tag Friends on Facebook Page Photos

If you reading this, then you are probably like me, and thousands of other people, and you have found yourself frustrated because you can’t tag your friends or page followers in photos that you post on your Facebook Page. Feels good to not feel alone huh? Anyway… Please note, this is not your personal Facebook profile that we are talking about here. I’m talking about the Facebook Page that you have for your business or brand.

Ok, so you’re posting a new update, and you’ve uploaded the image. Now, you have written something witty to go long with the image and you want to tag your friend, or a follower of your Facebook Page. You click Tag Photo, and you don’t get a single person that you know in the list! What the ?!? How frustrating!??!?!?

Well, it’s actually pretty simple. Go ahead and create the post. Don’t panic. Once it is up, click on the image itself. This will bring up the lightbox or “theater” view of the photo:

Tag Facebook Photo on Facebook Page

Now, look at the URL in your browser window. It will look something like this:
https://www.facebook.com/YourFacebookPage/photos/a.194423493934447.42456.109839319059532/887643727945750/?type=1&theater
Delete everything after the “?”.
So, it would now look like:
https://www.facebook.com/YourFacebookPage/photos/a.194423493934447.42456.109839319059532/887643727945750/
Hit enter, and you will see the old Facebook image page. Click Tag Photo and BAM! There you are! There are actual people that you! Yep. It’s that easy!
Tag Your Friends on Facebook Page Photo

 

I hope you found this helpful. If you did, please share it with some friends, because chances are they’re having the same problem that you’re having. And friends help other friends, right?

Social Media Marketing

How To: Simple Social Media Posting

This is going to be a quick and painless posting about the simplest things to do when you are posting on social media for your business.

Here are some quick how-to pointers:

  1. Don’t post as your personal account.
  2. – If you are posting for your business, then you should be using your business’ social media account. You can always share your business posting via your personal account once you put it up on Facebook, Twitter, etc.

  3. Use an image in your post.
  4. – People are more likely to see and engage with your posting if it includes an image. Embed the image right in the post, or make sure that your website is set up to display the images from the page when a page is shared on social media. If you don’t know how to do that, let us know.

  5. Include a link to the content that you want to promote.
  6. – If you’re promoting a product, piece of content or something else that you talk about on your website, link to the actual page of content. You ultimately want to drive people to your website, right?

  7. Use no more than three #hashtags in your post.
  8. – Don’t clutter things up. Use up to 3 appropriate and meaningful hashtags in your posts, should you have the character limit space to do so.

  9. Don’t tag yourself in the post.
  10. – You are already posting the social media update, so people will already see that it’s from you. You don’t need to tag yourself in the post.


    Like I said, these are just some simple tips to get you started posting the right way. If you want more help with your social media marketing, let us know.

    Do you have more simple suggestions for people? If so, post them below!

Transforming content from good to great

Transforming content from good to great

There’s a big difference between good content and great content.

You know great content when you see it; you’re immediately interested in consuming it and are inspired to share it.

However, creating great content isn’t so simple. It takes practice.

And while there are a lot of tools and best practices to follow to creating great content, below are 3 tips that I’ve found extremely useful in helping turn your content from good to great:

  • Placement: This first step to making your content shine is placement. Are you putting your content in the right place? Are you sharing it on social media? Is it on your website? In order for your content to be great, it has to be visible. You have to be strategic to place your content in the areas that your target audience spends the most time, be it your social media profile, website or blog. If your content isn’t placed where your audience looks, it will never perform well because the people most interested in it won’t end up finding it.
  • Relevancy: Once your content is found, the next factor that influences its performance is relevancy. Is your content relevant and interesting to your target audience? Does it align with their goals? In order for your content to be great, it has to resonate with the audience and make them feel something (inspired, curious, excited) that gets them to take action to share your post online, or talk about it with a friend. Posts that elicit feelings in your audience are much more likely to be shared.
  • Quality: Placement and relevancy alone won’t get your content to go viral. In order for your content to perform fantastically, it has to be quality. Does it have links? Rich media? High-res images? Did you double-check your work? In order for your content to be shared repeatedly, it has to be of high quality. No one wants to share a blog post with spelling errors or a photo that’s blurry. Taking the time to ensure that your content meets high quality standards is critical to helping it perform well.

Creating great content isn’t easy.

However, if you place it in the right channels, make it relevant to the target audience and fill it with high quality images and media, you’ll be on the path to transforming your content from good to great.

Social Media Image Size Cheat Sheet

Social Media Image SizesDo you often find yourself Googling what the recommended images sizes are for each of your top social networks? Well, we went ahead and made a cheat sheet for you to download and print out. Post this guy on your desk so that you can have it in front of you the next time that you need to change your profile photo on Facebook, LinkedIn, Twitter or Google Plus.

No strings attached. Nothing to sign up for, or information to hand over.

Print The Social Media Image Size Cheat Sheet

We can come up with some more cheat sheets like these. What other networks would you like to see included?

Perhaps: Instagram? Pinterest? YouTube? Let us know what you think would be the most helpful to you by leaving a comment below.

Need help editing and creating your profile and header images?
 You can use this Free and Easy online image editing tool:
 https://pixlr.com/

Social Media Etiquette for Everyone

This is a brief post about some things that you really shouldn’t do on Social Media. It applies to companies as well as individuals.

What NOT to do on Facebook:

Social Media Etiquette from theBREWROOM

One of the things that bothers me the most is when people announce major life events of their friends on Facebook before the actual person gets a chance to announce it.

A friend had a baby recently, and someone went and posted this information on Facebook – tagging the friend and his wife in the post – and announced the birth of the child, as well as the name! If this were to happen to me, I would be furious! Sure, it’s Facebook and you shouldn’t take it too seriously, but… there are things in life that are important, and only happen once. You only have your first child once. You only get to notify your family of your child’s birth once. Don’t ruin an exciting moment for your friends and family because you’re excited that you just became an aunt or uncle. Have some respect for you friends and let them tell the work their exciting news in the manner that they choose.

Lesson: Do not spread your friends’ news unless they ask you to!

What NOT to do on any Social Media Platform:

Don’t just post one word blubberings…

For example:

“Seriously?!”
“What?!?!?”
“Fail!”

Nobody knows what you are talking about. If you want people to talk to you about something, bring up the actual subject of the conversation.

Lesson: If you want to talk about something, talk about it…

Don’t Complain, complain, complain…

Some people use social media as an outlet that allows them to complain about anything and everything. Don’t forget, once you post it, it’s out there, and you can’t guarantee that you will able to take it down, or take it back. If you’re going to complain and someone or something, make sure you’re willing to accept the consequences of your actions. People and companies that post positive messages generally receive a better response and more (positive) interactions.

Lesson: You catch more flies with honey than you do with vinegar!

Don’t be mean!

People have become really mean on social media these days. It’s like the separation caused by the keyboard and the screen from the actual public makes us think that our words and actions don’t have an effect on others… or maybe it makes us care less about their effects.

Lesson: People in front of their feelings have feelings too… not just when you are mean to their face.

Have any other advice for people? Post them below in the comments, or send them to me and I’ll update this post and credit you!

Happy Belated Birthday, Facebook!

Happy Birthday, Facebook!

For the last 10 years, Facebook has been our social media darling and is the central focus when we talk about connectivity in the digital age. While previous channels of social connectivity were around when Facebook came out, it was the social giant that seemed to get the formula for success down pat.

Facebook LogoThey were also the first with over 1 billion users and can be found in the proverbial dictionary under “social networking boom.”

So – what have we, the users, gotten out of Facebook in the last 10 years? I was able to collect a lot of different opinions on the topic by reaching out… via Facebook (and a couple of casual conversations).

Brittany Davies of Washington D.C. says that she uses social media for the purpose of keeping up to date with her family who are all located back in her home state, New York. Pregnancies announced, the goings on with siblings, and friends from college and high school are what keep her in the loop while she’s away. A devoted family person, she feels that it is Facebook that keeps her as connected as she needs to be.

And a lot of other people, in varying ways of doing so, agree that the number one reason for being apart of the site is to stay connected. Facebook is a tool for like or unlike minds to share experiences, share ideas, share opinions, and celebrate ones own life or the lives of those around them.

From my experience as an avid user of Facebook since 2006, I’ve also found this to be an incredible tool to cultivate professional and personal relationships that might be harder to do if I needed to reach each contact individually. And unlike the professional-focused LinkedIn or on Twitter, I feel like Facebook is where I can be more open with my opinions or my takeaways on whatever I post.

For some, Facebook has been a means of reuniting families (birth families of adopted individuals have been found via Facebook). For others, Facebook has been a means of revolution.

In 2010, Egyptians took to the social media channel to broadcast to the world the pain and suffering caused by Egyptian police and their government. Photos of brutally beaten, or killed, Egyptians began to appear the world over and individual Egyptians realized they were not alone and banded together.

Since then, Egypt has seen a lot of political and social restructuring as a result of the revolution. Since then, Facebook continues to be a tool for those hungry to stay connected.

For some, Facebook is a creepy, evil time suck of a website. For some it can cause social anxieties. Some use it to bolster their self-image (whether they do it right or not can only be judged on an individual basis).

As for the future? We can only wish Facebook the best. The times are changing and some would argue that the site is being severely challenged as the social Go To by the likes of Twitter. At any given time, you can read about how the executive team at Facebook is looking for ways to stay ahead of the curve, buying up companies that will help put Facebook ahead. Facebook’s mission is to keep us connected continues to show in their business and the news it makes.

And that is something worth liking.

Happy belated birthday!

Three Things For Social Success

The new year is a great time to review your social advertising strategies.  As a companion to “7 Things To Remember When Posting For Your Business,” I created a list of the top three things I believe you need in order to have social success.  If you aren’t doing any of these, I’d suggest incorporating them soon.

Three Things for Social Success

1. Know Your Audience.  If you don’t know who you’re reaching, how can you possibly send the right message?  Do you want to speak to males in their early 20s?  Then the information that you share probably shouldn’t be focusing on how your bar is family-friendly.  Knowing your audience is more than just knowing demographics, though.  How do they interact with your product?  Do they check their social pages on the T (or metro/subway if you aren’t in Pittsburgh) going to work or are they reading after they’ve tucked their kid in bed?  Is this something they use in tandem with another product?  What else are they interested in?  Assuming that your customers don’t live in a vacuum with posts from your company as their only form of information, there are thousands of messages bombarding them daily.  Being able to understand your customer and what they do with the service you provide goes a long way in making them feel like you “just get them, man.”

2. Tone.  Be authentic.  When I say “be authentic,” I mean be true to who/what your company is.  Similar to knowing your audience, knowing how to disseminate your message will go a long way.  Are you a legal service provider specializing in wills and estate planning?  Your tone will most likely be different than the coffee shop catering to 30-somethings with a disposable income and Mac products falling out of their ears.  Whoever you are and whatever you’re selling/promoting, though, be true to it.  Decide how you want to speak with customers and put together a “social style guide” to make sure your message is consistent no matter who is posting.  It also serves as a reminder for you; with a style guide, you can see how you’ve said something in the past and mimic it in future posts.

3. Timing.  Timing is everything, they say.  I tend to agree with whoever “they” are, because it’s true.  Again, going back to “knowing your audience,” it’s critical to get your message in front of their face when they’ll see it.  If a post goes up in the forest and no one is around to see it, did it really get written?  Make sure you’re spreading out your messages, too.  You don’t want to bombard your customers with five social media posts from different platforms in one minute and be silent the rest of the day.  If you can’t sit at your desk at peak posting times or you’re worried you’ll miss an important update, utilize a service like Buffer to help get the message out.

Will you be reworking your social strategy this year?  I know theBrewRoom is ready and willing to help.  What new practices are you going to employ?