The following posts were written by Sam Insalaco, Owner and Managing Partner of theBrewRoom.

You can follow Sam on Twitter as well as

We have a process here at theBREWROOM. Whether we are redesigning an existing website, designing a new website, or reviewing a website and coming up with SEO recommendations, it always, Always, ALWAYS comes down to the content. No matter what your website is about, or what you are selling, or who you are selling it to,

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Join Sam Insalaco from theBREWROOM, Andrew Garberson – SEO lead at LunaMetrics, Jayna Grassel – senior SEO analyst at Dick’s Sporting Goods, Alyssa Diloreto – paid search manager at LunaMetrics as Local Search Marketers Rally Offline to Lead the Country

This is a brief post about some things that you really shouldn’t do on Social Media. It applies to companies as well as individuals. What NOT to do on Facebook: One of the things that bothers me the most is when people announce major life events of their friends on Facebook before the actual person

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  theBREWROOM developed the Doll Face Beauty eCommerce website using the increasingly popular Prestashop eCommerce software platform. The designs were provided by Product 360 in Los Angeles, California. Integrations with MailChimp and First Data. view website  

So the big news in the SEO world these days is Google’s decision to no longer supply keyword data from user searches that land on your site. This means that when someone searches using Google, and clicks on your link in the search results, Google will no longer pass the search terms to your site.

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Do you live in Western New York (or nearby)? Are you interested in learning about Search Engine Optimization? Do you have specific questions about how things work when it comes to optimizing your website for Google, Bing & Yahoo?   Well, we have the event for you! You Don’t Know SEO! Join theBrewRoom’s Sam Insalaco

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SEO Tip #3 This article is less of a lesson about Search Engine Optimization, but more of a reminder. If you don’t realize it already, then you should know that SEO is not an afterthought when it comes to redoing or building your website. It should not be something that you think about addressing once

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Optimizing your website is so much more than optimizing for Google. Optimizing your website isn’t just about optimizing it for Google. It’s much more than that. If you think about it, Google isn’t your audience. They most certainly are not your client (for most of us). So, why would you act like they are? Search

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