Author Archives: Sam Insalaco

About Sam Insalaco

Sam Insalaco is the owner/operator of theBrewRoom, LLC. Find out more here: http://about.me/saminsalaco

Shuffle Off to Buffalo

Well, it’s been some time since I have posted anything here on the blog. I am always telling my clients that they really need to be creating good, quality content that people will want to read, on a consistent basis. This sometimes means multiple times a week. I have not been listening to my own advice.

My Excuses:

  1. We have a 7 month old baby in our house now. It’s amazing how fast time flies and how much time is consumed by this amazing little girl. If you follow me on social media, you’ve probably seen the pictures. It’s been an amazing 7 months so far. I love every second of it.
  2. Another excuse, and the reason why I am writing this post to is announce the fact that I have moved, and as a result, theBREWROOM has moved. I am now a resident of Lake View (Hamburg), New York. theBREWROOM now has its base of operations in the Buffalo, New York region. I am excited about this move, and think that it will ultimately been a great thing for my family, and for my business. I hope that we get to start working with some local businesses that are looking for some help. If you’re in the Buffalo area, and need some help with your business, or know someone that does, please call or email me. I’d love a chance to sit down with you and talk about your projects and goals.

Why the Buffalo, New York area?

buffalo ny web designA lot of people have asked why we moved from Pittsburgh to Buffalo. While the main reason is to be closer to family now that we have the little one, there is also the fact that we feel like Buffalo is coming back. It has always been an affordable and family-oriented place to live, but it also seems like Buffalo is on the verge of something good, and we want to be a part of it.

What About Pittsburgh?

Glad you asked. We work with companies anywhere. We have clients all over the country, not just in Buffalo and Pittsburgh. The great thing about doing what we do, is that we can do it from just about anywhere. So, I chose to do it in a place that allows me to keep my costs down, which helps me keep my prices fair and reasonable for my clients. We will still work with clients in Pittsburgh. As a matter of fact, we want MORE clients in Pittsburgh, so that I have more excuses to go and visit. We love Pittsburgh!

In closing

Well, that just about wraps this post up. I just want to end by thanking the people and business of Pittsburgh for all that you have done to help me create my business. I hope that I was able to return the favor by helping you grow your ideas and businesses as well. If you feel like I have, will you please let people know by posting a review? Like I already mentioned, I want to work with the people and businesses of Pittsburgh for the forseable future. We love and will miss being in Pittsburgh, but we will be back.

Thanks for reading,

Sam Insalaco – founder of theBREWROOM

It’s About the Content

Content Marketing comes down to the ContentWe have a process here at theBREWROOM. Whether we are redesigning an existing website, designing a new website, or reviewing a website and coming up with SEO recommendations, it always, Always, ALWAYS comes down to the content. No matter what your website is about, or what you are selling, or who you are selling it to, the one thing that needs to be done right is the content. It needs to be clear what you do, who you do it for, and why someone should hire you. If this is not clear, you have failed. We were recently asked if we had one specific piece of advice to offer to other developers that are looking to incorporate Search Engine Optimization into their website development process. We answered with:  “Always include SEO at the beginning of the process.” This means that it is not something that you do when you’re done designing a site. It’s not something that you do when you have already built your site, and you’re reviewing it with a client, or your team. It’s something that you do right from the start. After all, you are not just optimizing your site for search engines. You are optimizing your site for your customers, and to do that, you need to do the work at the beginning of your process.

Basic content marketing pointers:

  • Keep content short and to the point. Nobody wants to read a book on your site.
  • Make the content have a purpose – why do you want someone to read this?
  • Include clear calls to action – what do you want the user to do next?
  • Support your copy and content with an interesting or meaningful image. It has been proven that people like visuals.
  • Check your spelling! If you’re spelling things wrong and using poor grammar, then you won’t look professional.

Thanks for listening. Please share if you agree with the points mentioned above.

Let’s Keep Talking About Search Marketing

Search Engine Marketing Pittsburgh

Last night, we had the pleasure in taking part in the SEMPO Pittsburgh Meetup at LunaMetrics. It was a great turnout, with Search Marketing Pros from several agencies as well as in-house marketers in attendance. Let’s try to keep the conversation going, and work on learning from each other and making Pittsburgh a leader in Search Engine Marketing across the region, and country!  If you are a Search Engine Marketing professional, or enthusiast, please join the Meetup Group today so that you can take part in the next event, and keep the conversation going.

We are looking forward to the next event, and to meeting more members of SEMPO Pittsburgh!

Social Media Etiquette for Everyone

This is a brief post about some things that you really shouldn’t do on Social Media. It applies to companies as well as individuals.

What NOT to do on Facebook:

Social Media Etiquette from theBREWROOM

One of the things that bothers me the most is when people announce major life events of their friends on Facebook before the actual person gets a chance to announce it.

A friend had a baby recently, and someone went and posted this information on Facebook – tagging the friend and his wife in the post – and announced the birth of the child, as well as the name! If this were to happen to me, I would be furious! Sure, it’s Facebook and you shouldn’t take it too seriously, but… there are things in life that are important, and only happen once. You only have your first child once. You only get to notify your family of your child’s birth once. Don’t ruin an exciting moment for your friends and family because you’re excited that you just became an aunt or uncle. Have some respect for you friends and let them tell the work their exciting news in the manner that they choose.

Lesson: Do not spread your friends’ news unless they ask you to!

What NOT to do on any Social Media Platform:

Don’t just post one word blubberings…

For example:

“Seriously?!”
“What?!?!?”
“Fail!”

Nobody knows what you are talking about. If you want people to talk to you about something, bring up the actual subject of the conversation.

Lesson: If you want to talk about something, talk about it…

Don’t Complain, complain, complain…

Some people use social media as an outlet that allows them to complain about anything and everything. Don’t forget, once you post it, it’s out there, and you can’t guarantee that you will able to take it down, or take it back. If you’re going to complain and someone or something, make sure you’re willing to accept the consequences of your actions. People and companies that post positive messages generally receive a better response and more (positive) interactions.

Lesson: You catch more flies with honey than you do with vinegar!

Don’t be mean!

People have become really mean on social media these days. It’s like the separation caused by the keyboard and the screen from the actual public makes us think that our words and actions don’t have an effect on others… or maybe it makes us care less about their effects.

Lesson: People in front of their feelings have feelings too… not just when you are mean to their face.

Have any other advice for people? Post them below in the comments, or send them to me and I’ll update this post and credit you!

Website Design & Development
CreditVest contacted theBREWROOM because they needed a major facelift for their existing website. They needed a new website that looked professional, showed off their services, and allowed their potential customers to find them, and easily contact them. CreditVest also needed a new logo for their company. theBREWROOM designed several different options for them, and helped them narrow their focus until landing on the winning logo – which you will see on the site.

theBREWROOM came up with a site that is responsive on mobile devices, has a clean slider on the home page, and effectively tells you who they work with, and what they do.

We feel that we helped CreditVest take their company website to the next level. What do you think?

thinkshadyside.com - Shadyside Chamber of Commerce

thinkshadyside.com – Shadyside Chamber of Commerce

The Shadyside Chamber of Commerce contacted theBREWROOM for help in designing and developing a new website. Their existing website was old, difficult to update and no longer reflected the style of this popular Pittsburgh neighborhood.

theBREWROOM was able to design and develop a new, mobile responsive website in the WordPress content management system. This allows them to manage the website easily and efficiently. We also worked to optimize each page of the site for search, so that the site would show up more often when people searched for Shadyside’s many shopping, dining and other various businesses. This optimization benefits the Shadyside Chamber of Commerce as well as the businesses themselves. Each business in Shadyside is listed on the site. Chanced are, if you search for something in Shadyside, their website will appear in the search results.

theBREWROOM was also able to help the Chamber set up a new web hosting account for their website.

Please take a moment to visit their site.

Visit ThinkShadyside.com

Let us know if you would like our help in creating a new website for your business or organization. We would love to hear from you. Contact us today.

Wedding Planner and Blogger Website

WeddObsessed has evolved from a small, personal wedding blog – to a full blown wedding planning business. Well, they also needed their website to do the same thing. {Enter theBREWROOM} theBREWROOM created a new design for the site, built the site, and is hosting it for them. We take the fact that they have sent us multiple new clients as a sign that they’re happy with their new site. Thanks Jaime!

Restaurant Website Design and Development

theBREWROOM was lucky enough to work with the place that has Pittsburgh’s Best Hot Dog and Beer selection. We aren’t just saying that… they really are awesome. If you haven’t been to D’s Six Pax & Dogz in the Regent Square neighborhood of Pittsburgh, and you love beer and great American food, then you’re missing out. D’s wanted a fun and colorful site – much like the personalities of the people that work there. They tell us that they love their new site. What do you think?

Site:  http://www.ds6pax.com